About us

UGURU is a brand with a solid reputation in the Music Business.

Detained by António Cunha, Carmo Cruz and Gonçalo Villas-Boas, UGURU benefits from a vast experienced team, specialized in career management, concert promotion and production, booking agency, marketing and communication of concerts, artists and musical events, audiovisual and other communications media, music transmission and reception as well as brands associated with music.

UGURU concentrates its energies in the international artist’s catalog – which extends from Wim Mertens, to Ludovico Einaudi to Mísia or Ólafur Arnalds, among many others – and the luxurious catalog of national artists: ranging from Rodrigo Leão to new project ReyFado Lisboa, from Rui Massena to Amélia Muge or from Gaiteiros de Lisboa to Pedro Moutinho, among many other artists with careers applauded by audiences and critics.

UGURU and its professionals are linked to successful international careers of artists like Maria João and Mário Laginha, Madredeus or Rodrigo Leão and have also been instrumental in the imposition on national territory of global projection artists such as Esperanza Spalding, Buika, Joe Lovano, Nneka or Harlem Gospel Choir, to name just a few. Closely linked to the international artists representation platform, is the production of important events with these artists, and the applauded MISTY FEST, an autumn Festival which is now in its 7th edition, with more than 30 concerts taking place in 9 cities of Portugal, during the first fortnight of November. MISTY however, is only one of the entries in the loaded annual schedule of events that UGURU is proud to present.

Three years ago UGURU began a concert series named Verão no Parque that takes place at the outdoor amphitheater of Palmela’s Park in Cascais with a high quality line-up, and in 2015 the company also presented the concept Classic Waves, that focuses on the internationally musical universe described as “Modern Classics” and that covers genres from classical contemporary music to more alternative expressions that go from electronic to new age or post rock.

In 2015 UGURU was also part of another adventure:  the 1st edition of FOLISBOA  FESTIVAL, that took place in Paris and whose ambition was to present Lisbon as the birthplace of Lusophone culture  and showcase its ”contemporary music scene” -  bring Chiado to the Grands Boulevards of Paris! A partnership between the Grand Rex, Les Visiteurs du Soir and UGURU.

With an activity profile oriented to an audience with strong cultural habits, demanding and informed, UGURU has extensive experience producing events in the most important national venues such as Belém Cultural Centre, Lisbon’s Coliseum, Campo Pequeno or Casa da Música and Oporto Coliseum, always with a remarkable degree of success, a certified quality already recognized by the audience.

Besides all these projects, since 2008 it has its own label and has helped releasing about 28 albuns of artists such as Rodrigo Leão, Wim Mertens, Pedro Moutinho, Olavo Bilac or Danças Ocultas.

UGURU:  A Music Brand.